In May 1922, Disney founded Laugh-O-Gram Films. Originally presented as “Newman Laugh-O-Grams”, Disney’s cartoons became widely popular in the Kansas City area  and through their success, he was able to acquire his own studio, also called Laugh-O-Gram.  He recruited friends with whom he had worked with at the Kansas City Film Ad Company among others, including: Ub Iwerks, Hugh Harman, Friz Freleng and Carmen Maxwell, to begin the work which set the pattern for the career of the world’s most successful film producer.